Incense stick manufacturer Shalimar Agarbatti Co has roped in West Bengal's actor Abir Chatterjee as the face of its brand Avida in its new ad campaign.
The television, print and outdoor campaign for Avida is based on an insight that highlights the consumers as highly discerning while choosing their food, clothing and other daily purchases, but are unconcerned and often overlook quality while buying incense sticks.
Speaking about the campaign, Alkesh Shah, Director, Shalimar Agarbatti Company Pvt. Ltd, said, “Avida has been a household name in West Bengal for over a decade now, and the discerning Bengali trusts the quality and the mesmerisingly long-lasting fragrance of Avida. In the recent years, due to low-involvement and a weak retailer push, substandard agarbattis have started infiltrating the market.”...Read More
