Bengaluru-headquartered Shalimar Incense has diligently nurtured its brand in the crowded Indian agarbatti market. It now aims to sustain the present growth momentum and expand to 40 countries.
No religious, spiritual, or aromatherapy occasion is complete without incense—be it in the form of long sticks, cones, or dhoop cups. The incense adds to the calm and serene atmosphere, filling up the room with its varied fragrance, and no wonder they are in huge demand globally.
The incense market is a competitive one in India with many legacy brands, including Cycle Pure Agarbatti, Mangaldeep, HEM, Zed Black, and Phool, as well as unorganised players.
According to IMARC Group, the Indian incense (agarbatti) market is estimated to be around Rs 10,000 crore, expected to record a CAGR of 8% between 2024 and 2032...Read More
